The sun is shining at last! Is finally spring on its way? This is a short little blog on copy I've been meaning to post for some time, and this sunny, end of week energy has finally prodded me into action. I'm all about compassionate copywriting. The point of...
Lighthouses have cropped up a few times over the last few days. And not just because I had a micro-adventure on the wilds of the North Yorkshire coast. I launched my blog buzz programme last week. I love blogs. Writing them and reading them. As I talk about here,...
So we've talked about why to blog, and we've talked about making it easy to read. But, when you're sitting there looking at a blank screen, what in the world do you write about? It will depend on your purpose. If you're looking to promote a product or service, you'll...
Lately I've been talking to people who are either just setting up, or have been in business a while and want to start a blog. This is music to my ears. Blogs are beautiful, potent forces for good: good for your business, your readers, your writing. Getting started,...
What's your home page there to do? It's there to let people know they're in the right place. Then it's there to show them you understand what they need and you can do something about it. It's your job to make it as easy as possible for them to see they're in the right...
I don't think it's always necessary to get hung up on the correct terminology. Much more important to be clear in what you're saying than worry about fancy words. But a few people have asked me the same question recently. They want to know what 'copy' is. They know...
Like many small business owners I'm using January to reflect and plan (and do my tax return at the last minute). I'm someone who loves reflection time. In fact, it can be a bit of a weakness. I can spend so much time reflecting and mulling and planning that I forever...
I felt a little stung this week. Someone told me they didn't particularly like what I wrote (not for a client, I hasten to add). They just didn't like what I was offering and the way I wrote. It wasn't for them. Now, I say *all the time* to my clients that they won't...
There's a sign at the dance studio where my daughters do street dance. I like it so much I took a photo a few weeks ago. This advice has served me well this year. 'Do it anyway' has been a bit of a mantra of mine, all through late spring and summer. Not feeling like...
I recently re-read 'What I Talk About When I Talk About Running' by Haruki Murakami. The last time I read this book was seven years ago when I was getting curious about running and I'd just read 'The Wind-up Bird Chronicle'. At that point there was huge distance...
I'm having a bit of a reflective moment with Red Tree Writing. It's grown and evolved and rambled over the past nearly two years, and it feels like time to pause and take stock. Part of the taking stock is about looking at what I offer and how I offer it. I have...
It's Autumn! Season of scarves, boots, leaves and mugs of steaming drinks. And time to harvest all that summer energy, for me at least. One of the conversations that's been showing up on repeat of late is around 'being professional'. What that means and what it...
