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What does ‘space’ have to do with writing?

What does ‘space’ have to do with writing?

Life is busy. Life offers us so much - it is noisy. Ideas, services, products compete for our attention. Even the things or people we love can feel demanding. We only have so much time and energy to go round. A day assaulted by the thoughts, feelings and offers of...

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Wordspill – or why your business needs you to journal

Wordspill – or why your business needs you to journal

Since the pandemic hit the UK I've not been minded to write about copy and content much at all. I have some great clients, and feel lucky that while some work has been cancelled (the beloved writing retreats, sob), and other projects put on hold or sailed away, I've...

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13 ways to be kind to your writing self

13 ways to be kind to your writing self

13th November is World Kindness Day. How cool is that? A day to focus our attention on generous thoughts and actions to ourselves and others. It's late in the day as I write this, as I've just got back from holidaying in Madeira (gorgeous island, beautiful flowers and...

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38 things to be thankful for

38 things to be thankful for

At about 3pm today I realised it was my half birthday. As in, six months since my last birthday. I'd been yearning to be outside all day, so took myself off in celebration to walk by the river. And then to a cafe to eat cake. It got me thinking - birthdays and...

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5 ways to start your blog post

5 ways to start your blog post

We've recently been discussing writing blocks over in The Copy Kitchen (come and join us and get involved!). And one of the biggies that came up was how to get started on your blog post - how to get the ball rolling once you've decided you have something to share. So...

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Does your copy have this essential quality?

Does your copy have this essential quality?

There are SO many tips, tricks and formulas to writing copy. It's exhausting. And I'm just not into it. I'm not out to trick people, or to learn ways to get them to buy from me through some secret cleverness. I'm not saying doing what works isn't important. I'm saying...

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How to uncover your true values

How to uncover your true values

I care about values more than analytics. There, I said it. In the past I've felt so nervous about saying that - like I'm not a proper copywriter if I don't abide by the formulas and the rules and the numbers. Here's what I believe. I believe formulas and rules have...

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mug and notebook for writing prompts
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