Way back when I was doing history GCSE, we learned about necessary and sufficient causes. Some things had to be in place to cause an event to happen, though each of those things wasn't on its own sufficient. So, just in case you like a little backstory, here's a...
4 ways ‘you can’t write it wrong’ with reflective writing
One of the tenets of reflective writing, the sort of writing we do in Wordspill, is that you can't write it wrong. It's a simple phrase to remember, and one I repeat often when facilitating groups. But what does it really mean? In this blog we'll break it down. ...
Want to write sparky, helpful content? Do more with less.
I work with values-driven businesses. People who do what they do because they want to help others. Because they want to make people's lives better. So, of course, they need to ensure their words make an impact. They need to write helpful content. And it needs to...
The 3 big differences between reflective writing and copywriting (and why you need both in business!)
My writing life features both copywriting and reflective writing. I've broken the marketing rules and failed to 'niche' - silly me. But. apart from simply wanting to earn my crust doing a variety of things I enjoy, whatever the rules say, there's a good reason for...
A Year of Wordspill: 7 Surprising Lessons From The Notebook
Wordspill Writers is nearly here - a private reflective writing community so we can write together all year round. It marks a year since Wordspill first started to take shape. A year since I first thought "What if...". A year that's seen over 100 people spill their...
‘Break’ and ‘gather’ – what do they mean to you?
The first Writing Retreat at Home allows us to break and gather. Here’s how.
What does ‘space’ have to do with writing?
Life is busy. Life offers us so much - it is noisy. Ideas, services, products compete for our attention. Even the things or people we love can feel demanding. We only have so much time and energy to go round. A day assaulted by the thoughts, feelings and offers of...
13 ways to be kind to your writing self
13th November is World Kindness Day. How cool is that? A day to focus our attention on generous thoughts and actions to ourselves and others. It's late in the day as I write this, as I've just got back from holidaying in Madeira (gorgeous island, beautiful flowers and...
38 things to be thankful for
At about 3pm today I realised it was my half birthday. As in, six months since my last birthday. I'd been yearning to be outside all day, so took myself off in celebration to walk by the river. And then to a cafe to eat cake. It got me thinking - birthdays and...
5 ways to start your blog post
We've recently been discussing writing blocks over in The Copy Kitchen (come and join us and get involved!). And one of the biggies that came up was how to get started on your blog post - how to get the ball rolling once you've decided you have something to share. So...
Does your copy have this essential quality?
There are SO many tips, tricks and formulas to writing copy. It's exhausting. And I'm just not into it. I'm not out to trick people, or to learn ways to get them to buy from me through some secret cleverness. I'm not saying doing what works isn't important. I'm saying...
How to uncover your true values
I care about values more than analytics. There, I said it. In the past I've felt so nervous about saying that - like I'm not a proper copywriter if I don't abide by the formulas and the rules and the numbers. Here's what I believe. I believe formulas and rules have...
