I felt a little stung this week. Someone told me they didn’t particularly like what I wrote (not for a client, I hasten to add). They just didn’t like what I was offering and the way I wrote. It wasn’t for them.
Now, I say *all the time* to my clients that they won’t be for everyone, that the way to connect with people is to take a stand for who you are, what you believe in and how you do things, rather than aim for beige.
That whether you’re a writer, a plumber, a therapist, a coach or an accountant, there are thousands of others doing the same thing, so they only way to stand out is to be who you are in full colour. And not be ashamed of that.
So I know the theory. I preach the theory.
Do I live by it? Not as much as I’d like to think. When I heard I wasn’t right for someone this week, rather than realise it means I’m succeeding in my mission to be non-beige, something shrivelled inside. I was wounded.
I realise this sounds a bit wussy, but it’s honest, and being honest is important to me.
Anyway, thanks to supportive friends, some well-rehearsed mindfulness principles and lovely feedback from my clients, I no longer equate ‘you’re not the person for me’ with ‘you’re rubbish at what you do’. Not after the initial shrivel.
When I’m feeling low I turn to writing, I write it all out. And this time, when I wrote, I saw that of course I wasn’t for them. I was never meant to be. But I am for others. I am able to tune-in to people, to get them, to help them see themselves in glorious technicolour so they can get out there and help the people they’re meant to help. Share the words that work for them. That’s how it works – for some people it’s extraordinary, for others it’s a non-starter.
And that’s how it should be. If you’re not provoking an emotional response in your writing you’re not doing your job. I’m grateful for that feedback now: I’m grateful for the honesty and I’m grateful for the insight it gave me.
So this is a reminder to stay away from the beige, even when that feels uncomfortable. Even when some people say no or don’t get it.
Work out what you stand for, what your colour palette is, and be true to that. And it might change, too. That’s ok. But keep checking in with yourself:
- is this honest or am I wearing a mask?
- am I working with my strengths here?
- is this helping my ideal client move forward?
If your colours are all scrambled up into some blurry mess, and you’d like some help getting clear on who you’re for, what you’re about and how you can share what you do, let’s talk. I have some slots in the new year for full and half day intensives, as well as an exciting manifesto creation workshop [details coming SOON!].
Start 2018 with your head held high.