When the words don’t come

Apr 14, 2017 | General | 0 comments

And sometimes they don’t. Sometimes the white blank screen (or paper) screams at you to go away. Threatens you with its brilliant, reflective vastness.

Write anyway. Stay with it. Make the page imperfect. It’s not about getting fancy words in a fancy order. Not at the moment. It’s about getting your message down.

And if you are doing something good in the world, something that helps people, you DO have a message. Even if you’re not clear on it yet, it’s there, lurking.

You know who you want to help, those people your work is for. Bring one of them to mind. Picture that person in all their glory and their hopes and their problems and difficulties and write them a letter.

Write it out. Keep on writing. Don’t worry about reading over what you’ve written, or changing things as you go (harder than it sounds, this). Just get it all down.

Then leave it. Go away and do something else. Put your head in a completely different place: go for a run, do your job, clean the kitchen floor furiously. Leave your writing for a few hours to brew.

And when you come back, don’t read for the detail of structure and order, for the elegance of what you’ve created. Read for what’s at its heart.

What’s that little nugget that you’ve got hidden away in all those words swimming on the page? What’s the ONE thing you’d like to talk to your people about today?

Start with that.

Then…

What’s important about it?
Why should your people care?
Why’s it worth their time to listen?
How can you make it easy to understand?
How can you overcome their resistance?
What do you want them to do about it?

These are the building blocks of laying out an idea for people to consider, accept and act on.

But it starts with that little seed of truth you want to get out there today.

2

Share if you love this writing and article

Gayle Johnson

Gayle Johnson

Writer

Gayle is a freelance content writer, writing mentor and facilitator. She is the creator of ‘Wordspill’ and loves helping people use words to connect with themselves and others. Find out how you can work with Gayle and her services

0 Comments

Submit a Comment

Your email address will not be published.

Related Posts

4 ways ‘you can’t write it wrong’ with reflective writing

4 ways ‘you can’t write it wrong’ with reflective writing

One of the tenets of reflective writing, the sort of writing we do in Wordspill, is that you can't write it wrong. It's a simple phrase to remember, and one I repeat often when facilitating groups. But what does it really mean? In this blog we'll break it down.  ...

Want to write sparky, helpful content? Do more with less.

Want to write sparky, helpful content? Do more with less.

I work with values-driven businesses. People who do what they do because they want to help others. Because they want to make people's lives better. So, of course, they need to ensure their words make an impact. They need to write helpful content. And it needs to...

Pin It on Pinterest